About the Event | Who Should Attend

The Philippine Asian MICE Forum, organized by the Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS), gathers Meetings, Incentives, Conventions and Exhibitions industry experts and professionals for presentations and discussions on trends and directions of the regional and global market. Supported by the Department of Tourism (DOT), Philippine Convention and Visitors Corporation (PCVC), and the Hotel Sales and Marketing Association (HSMA), the event will also seek to place the Philippines and other Asian countries among the leading players in the global and regional MICE markets.

The forum will examine country-specific MICE industries. It will focus on successful MICE venues in the region and how they are addressing increased competition from emerging competitors that are offering increasingly attractive incentive packages.

The event will likewise tackle the state of local MICE industries in Asian countries in terms of infrastructure, government incentives and compelling value propositions that draw worldwide attention to the growing Asian MICE market.

Panel discussions will feature MICE industry suppliers and venue providers, who will discuss challenges in providing the best value for their clients. Prospective clients will also be on hand to present their own requirements that critically influence where they will hold events and who will run them.

A whole-day discussion on marketing Asian MICE venues has also been integrated into the agenda to offer insights into costs and pricing, bidding for international events, customer care, safety and security, and ethical standards that will assist industry players in developing effective competitive strategies.