|
8:00 am
|
Registration |
|
9:00 am
|
Marketing Asian
Places for MICE
More Asian places are competing with other regions of the
world for MICE opportunities. As a result, communicating in
a compelling, relevant, and impactful way that clearly distinguishes
the benefits of conducting events in Asia from other international
venues is a fundamental requisite to successfully creating a
MICE hub. Effective marketing communications are even more important
when prospective clients are downsizing and localizing events
as a result of economic downturns. Making the case that despite
the presence of attractive alternatives venues, rising costs,
and increasingly uncomfortable long-haul travel, an Asian MICE
event can provide a high ROI is more than just difficult. How
are Asia's top MICE hubs addressing these issues? What results
are they getting? What else needs to be done?
Speaker: Michael Alan Hamlin, Author, Marketing
Asian Places |
|
10:15 am
|
Coffee Break |
|
10:30 am
|
Demystifying Pricing and
Understanding Costs
How do you establish pricing? How do you package your services?
Where can you get information for proper pricing? Are there
resources for benchmarking your prices? With very little barriers
to entry, many individuals are joining the industry, offering
their services to organize meetings, incentives, conferences
and exhibitions, and promising "heaven on earth" to
clients. After clinching the sale, the proof of the pudding
comes in the delivery of the service. How can individuals, and
companies, take clear stock of their costs to deliver what was
promised and make the desired return on investment?
Speaker: Monette Hamlin, President, TeamAsia |
|
11:00 am
|
Bidding for International Events
Hosting international events brings fame and fortune to local
association chapters. How can associations bid successfully
to host their association's international events?
Speaker: Dr. Anthony C. Leachon, Philippine College of
Physicians |
|
11:30 am
|
Open Forum |
|
12:00 pm
|
Lunch |
|
1:00 pm
|
Romancing the
Customer
Delivering great customer service can turn customers into repeat
business. How do you define customer service in a service industry?
Speaker: Helmut Gaisberger, General Manager, Mandarin
Oriental Manila |
|
1:30 pm
|
Going International
MICE organizers and suppliers dream of breaking into the
international scene. Does success in your country ensure success
once you go international? What are the opportunities to take
advantage of and the pitfalls to avoid?
Speaker: Henry J. Schumacher, Executive Vice President,
European Chamber of Commerce of the Philippines |
|
2:00 pm
|
Executing Quality
Technical Production
Ensuring smooth yet spectacular staging of MICE events begins
with conceptualization of the program experience to actual
execution. How do you guarantee a quality visual and aural effect
for your event? What new technologies are available to ensure
the
technical quality of your event production?
Speaker: Leslie Zabala, Project Manager, Stagecraft International |
|
2:30 pm
|
Ensuring Safety and Security
Political turmoil, natural calamities, threat of terrorism or
kidnapping, accidents ? any of these can derail, even destroy
an event. How can event organizers ensure the safety and security
of participants?
Speaker: Angus Stevenson-Hamilton, Group Head of Security,
Shangri-La Hotels and Resorts |
|
3:00 pm
|
Open Forum / Coffee Break |
|
3:30 pm
|
Capitalizing on Festival Tourism
From Brazil's Rio Carnival to Hong Kong's Dragon Boat Festival,
carnivals and festivals attract thousands of foreign visitors
yearly. The Philippines boasts its share of fiestas that celebrate
life. By timing MICE events with local festivals or carnivals,
organizers can enrich the delegate experience while showcasing
authentic local culture. How can local governments and MICE
organizers work together to leverage this opportunity?
Speakers:
Festival of Festivals, An Audio Visual Presentation by
the Province
of Cebu
John Orola, Chairman, Bacolod City Tourism and Development
Council
Benjie Lim, Former Mayor, Dagupan, Pangasinan, Founder,
Bangus Festival |
|
4:30 pm
|
Open Forum |
|
4:50 pm
|
Closing Remarks
Speaker: Marisa Nallana, Conference Chair |
|
5:00 pm
|
End of Conference |
|
|
|
Day Two Emcee: Jing Lagandaon
|
